Negril Jamaica, now known as the “capital of casual” is located in the parishes of Westmoreland and Hanover. Negril was originally “Negrillo” which is said to be named in reference of the black cliffs south of the village, was named by the Spanish.

Negril was once a fishing village and in the 1960’s tourist activities started in this town. At one time Negril travel was known as that place that guides ships using the lighthouse and for having some large eating crabs. The vacationers started by renting accommodation at family homes or by pitching tents in the yards, especially the younger people. A small airport was even built in 1976 to aid the expanded infrastructure.

The “hippies and flower children” were the original persons who gravitated to this casual lifestyle; their arrivals contributed to West End on the cliffs developing beyond just the lighthouse. The tourism fame for Negril started growing from the introduction of luxury hotel resorts. The well-known seven mile stretch of beach with its sparkling white sand have high rise hotels gracing the shoreline and some even offers daily visitor a chance to use their beach services.

The construction of a highway from Montego Bay saw the continued growth of Negril into a big resort location in Jamaica. For many years Negril has been known for having the top beaches worldwide. The West End in Negril has restaurants and hotels along the cliffs edge but have no beach, one can look at the caves and stony bluffs and if you are heroic, you can add some zest to your vacation by hurling yourself from the heights into the waters below.

It is quite easy to travel around this town of Negril as it is only has one road that goes the length of the beach or the forefront. Visitors can easily walk the stretch of Norman Manley Boulevard or take easy walk along the beach. If you want to have more fun there are lots of push bikes, motor bikes and jeeps for rental and you can have a fun time exploring on your own.

For shopping, Negril offers shopping plazas with souvenir shops and in bond stores, plus two craft markets where you can indulge in local handicrafts. The past years saw some major developments taken place along the seven mile strip, with new hotels, restaurants, night club, Water Park and duty free shopping village.

Some points of interest while visiting Negril is the Ricks Café, Negril Lighthouse, the Belvedere Estate with rivers and waterfalls and Rhodes Hall for horseback riding. In Negril you can experience the Jamaican cuisine at Jimmy Buffett's Margaritaville or at any of the numerous places that offer live reggae shows. The Ricks Café located on the West End also offers dining under the stars where you can also enjoy the lovely sunset.

Negril travel has also become a popular location for US college students who visits for spring break. There is lots of entertainment that caters for tourist; you will find shows such as live band both at the hotel and at other venues that will feature local acts.